A conversation that follows
the shopping journey
Mel.IA, Melissa's digital shopping assistant, helps customers shop 24/7 and is fully integrated with operational data. Customers can complete the entire shopping journey without leaving WhatsApp: from conversation to checkout and delivery!
Talk to Mel.IAConnecting discovery and conversion
Beyond reducing manual work in stores, the goals include consistent communication across locations, faster responses, greater campaign control, centralized operations and scalability without increasing headcount.
Mel.IA on WhatsApp and throughout the digital journey
The assistant provides product guidance, checks the integrated catalog and inventory, helps build orders and connects checkout to payment links.
- Product recommendations based on the conversation
- Availability checks and a seamless purchase journey
- Integrated payment and order status
- Virtual Try-On
- Cross-selling to increase items per transaction
- Complete cashback solution
- Delivery integration for shipping products
- Business Intelligence Portal with access to results
- Campaign execution and management
- Grendene omnichannel pickup confirmation








